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Dashboards

A dashboard is a way of displaying various types of visual data in one place. Usually, a dashboard is intended to convey different, but related information in an easy-to-digest form. And oftentimes, this includes things like key performance indicators (KPI)s or other important business metrics that stakeholders need to see and understand at a glance.

Dashboards are useful across different industries and verticals because they're highly customizable. They can include data of all sorts with varying date ranges to help you understand: what happened, why it happened, what may happen, and what action you should take. And since dashboards use visualizations like tables, graphs, and charts, others who aren't as close to the data can quickly and easily understand the story it tells or the insights it reveals.

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Term Of The Day: Customer Lifecycle
Customer lifecycle refers to the various stages a prospective or existing customer progresses through in a company’s marketing and sales funnel. While there’s no real consensus for the names of each stage of the customer lifecycle, the lifecycle typically includes the following stages: Awareness – Lead generation for the company’s product(s) Marketing and Knowledge Company-generated information for the product as well as a customer’s research of ratings and reviews from other sites and customers and comparison against competing products Sales Conversion The customer purchases product from sales funnel Customer Experience and Product Support Customer consumes product and utilizes company’s customer support as needed Retention Satisfied customers develop brand loyalty and continue to use product Advocacy and/or Repeat Purchase Satisfied customers share positive customer experience with friends, colleagues and social network community as well as potentially purchase additional products / services from the company Companies analyze each stage of the customer lifecycle to maximize conversions, revenue, and overall satisfaction for their products. As a result, the customer lifecycle and metrics for each stage play key roles in both customer relationship management (CRM) and customer experience management (CEM) strategies.


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